What you can do as a nominated individual to ensure your service has a positive workplace culture

Eve Macey-Norris, Operations Manager and Nominated Individual at Home Instead Oxford, Home Instead Swindon and Vale of White Horse, talks to us about the importance of workplace culture.

As the Operations Manager and Nominated Individual at Home Instead Oxford and Swindon and Vale of White Horse, I’m proud to oversee two branches providing exceptional domiciliary care for adults in our community. My role allows me to influence the way we deliver care, making sure we meet regulatory standards while creating a lasting impact on the lives of both our clients and staff. Every day, we work to ensure that those we care for not only receive the support they need but can continue living active, fulfilling lives.

One of the ways we make a difference is through our holistic, person-centred approach. Whether it’s personal care, companionship, or simply sharing a cup of tea, we tailor our services to meet individual needs and combat social isolation. It’s not just about survival for our clients; it’s about thriving and living with dignity and joy. That’s something I feel deeply passionate about.

But a positive workplace culture is where it all begins. Without a motivated, happy, and supported team, we couldn’t provide the high standard of care we’re known for. As nominated individuals, we have the responsibility of fostering that environment. At Home Instead, we prioritise open communication and respect. From regular team meetings to one-on-one check-ins and our anonymous annual survey, we actively encourage feedback and make sure our staff knows that their voices matter.

It’s more than just listening - we act on it. We recognise achievements, whether through monthly awards or simple thank-you notes. It’s these gestures that make a difference in keeping morale high and showing that our team is appreciated.

We also invest in professional development, offering continuous training and growth opportunities to ensure our staff feel confident and prepared to provide the best care possible. Flexibility is key to reducing burnout, so we offer schedules that support a healthy work-life balance. It’s about understanding each individual and making sure they’re not just another cog in the machine, but a valued member of our family.

Through initiatives like Skills for Care’s nominated individual network, I’m able to network with other leaders in the sector, share best practices, and stay informed on regulatory changes. The resources available are invaluable, from leadership workshops to templates and training modules that keep us at the top of changes in the sector. It’s reassuring to know that we’re all in this together, working towards the same goal, improving care and creating a better work environment for our teams.

To anyone stepping into this role, I’d offer a few tips:­­­

• Prioritise clear communication.
• Engage in regular supervision to provide feedback and monitor performance.
• Always show your staff that their feedback leads to real change.
• Focus on retention by recognising and rewarding staff.
• Engage with local networks to keep learning and growing.
• Never underestimate the Importance of self-care. You can’t lead effectively if you’re running on empty.

Ultimately, my goal is to create a culture that empowers our staff to be the best they can be, which in turn allows our clients to live their best lives. It’s a privilege to play a part in shaping that, and I can’t wait to see how we continue to grow and improve in the years to come.

Find out more about Skills for Care’s nominated individual network.

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