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Skills for Care launches its ‘Learning and development matters’ campaign

06 Jan 2025

2 min read


Throughout January and February Skills for Care is running a campaign to encourage social care workers to #KeepLearning.

The campaign follows on from the success of the same campaign ran at the same time last year, which received positive feedback from across the sector.

The ‘Learning and development matters' campaign aims to promote the benefits of learning and development for staff at all levels and raise awareness of opportunities available for ongoing learning.

Learning and development are at the heart of any social care organisation’s success, as investing in these areas is key to retaining a capable workforce. Retaining staff is something that our sector needs to do better if we’re to keep up with the increasing demand for care services.

Our data shows care workers who receive more training opportunities have lower turnover. These organisations also tended to perform better during Care Quality Commission (CQC) inspections.

We also want to use this campaign to focus on some of the recent changes to the sector’s learning and development landscape, such as the new Level 2 Adult Social Care Certificate Qualification, the ongoing development of the Care Workforce Pathway and how to access funding in 2025 through the Learning and Development Support Scheme.

The campaign will offer a wealth of information, articles, and resources designed for everyone working in social care, from care workers to registered managers, nurses, social workers, individual employers, personal assistants, and more.

You can follow the campaign and join in on discussions on social media using #KeepLearning.

Visit our ‘Learning and development matters’ landing page to find out more.


Skills for Care's response to independent commission into adult social care announcement